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You should use bold text whenever you feel like you want to emphasize something.Īs you might have noticed from this article, we’re using bold to highlight important phrases or keywords. It’s used to capture your audience’s attention, highlighting main keywords and essential phrases. Some of them might be obvious, but let’s take a quick look. Then, we’ll show you how to use them on LinkedIn. You may only have a couple of seconds at most if you want to capture their attention.īefore we cover how to format text in your LinkedIn content, let’s take a look at the different kinds of rich text, what they represent, and when to use them. It’s not that you’re directly competing for the attention of all those users, but you have to consider the behavior of your connections when they’re scrolling through their feed. Structure your paragraphs and use white spaceĥ Different Rich Text Formatting For LinkedIn and When to Use EachĮveryone can write great content and LinkedIn posts.īut with nearly 800 million users across LinkedIn worldwide, capturing attention can be challenging.